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Sunday, November 2, 2008
My 10 positive things about the new Montreal logo
posted by Victor Schukov at 10h06
Almost 100 per cent of people polled said that they were appalled by the graphics and cost of the seemingly child-scribbled, piñata-coloured new logo for the Montreal region.
Then, to aggravate the situation, the nebulous text says,” Greater Montreal...Room to make it real.”
Some $487,000 does seems like $486,999 too much to pay for a bloated, lumbering Crayola-violated sausage that, all for the lack of eyes and a snout on the blue part, could look like a nice, floppy-eared puppy-dog.
But with everyone dissing Emperor Tremblay’s latest public foray while wearing no clothes, I thought it only fair that I balance the criticism by offering my 10 positive things about Montreal’s new logo:
1. It could have been worse, the ego-maniacal mayor could have decided to use a T instead of an M.
2. The line across the middle of the letter M symbolizes the high speed rail between the West Island and Montreal that we will never get.
3. With two hi-liters and a few swirls, we have the Expo’s symbol everywhere.
4. The generous space below “Room to make it real,” leaves room to scribble stuff like “Room to let” or “Time to move” or (for Star Trek, the Next Generation fanatics) “Make it so.”
5. You can offset the $487,000 cost by selling the logo as a five-piece puzzle for morons, or a paint-by–numbers kit for hot pink, tangerine, rhubarb, turquoise and green apple freaks.
6. The size of the letters in the English version are just as big as the ones in the French sign, thus flaunting the province’s patrolling inchworms.
7. A marketing tool to show off the island as North America’s culinary capital: If you put 10 of these signs in a row outside your restaurant it spells “mmmmmmmmmm...”
8. Blends brilliantly with all gay pride events.
9. Will encourage environmental consciousness because it’s shaped like something bio-degradable.
10. Very retro-looking. Will go well with all of the buildings and streets that look like they haven’t been cleaned since the 1960s.
Hats off to the mayors of the 82 municipalities of the Montreal Metropolitan Committee who voted “mais oui” to this new symbol while making some crony advertising company’s bottom line look terrific. Or for the price of a banana, we could have just passed a sheet of paper and crayons through the bars of the chimpanzee cage at Granby Zoo.